MTN Dew Real Change Challenge - Branding, Landing Page and Social Campaign
THE MTN DEW REAL CHANGE CHALLENGE CELEBRATES HBCU STUDENTS WORKING TOWARD GREATER INCLUSION IN THE GAMING COMMUNITY.
In 2022, MTN DEW® set out to address the lack of Black gamers in esports. By establishing the MTN DEW Real Change Challenge, we hope to level the playing field and increase Black representation in all facets of gaming. As lead Senior Art director I was tasked to develop the campaign’s visual identity which included the logo, color palate, landing page, social content, partnerships and merch line.