Unboring Boring: How We Helped Businesses in Boring, Oregon Stand Out

First off, to answer the question that is probably on your mind: yes, Boring is a real town. But don’t judge a book by its cover, or a town by its name. For the 8,000 residents calling Boring, Oregon home, the town is way more interesting than what its name might suggest.

In a sense, that’s exactly what we set out to prove with Unboring Boring. We believe that behind every creator, entrepreneur, and small business there is a fascinating story waiting to be told. But people are often quick to judge a book by its cover and dismiss something that isn’t visually appealing.

So, instead of just talking about all the incredibly smart and easy design tools business owners now have at their disposal with Picsart, we wanted to show how design can transform any type of business and help anyone stand out.

Times Square stands as the ultimate conquest for any advertising creative. Feast your eyes on this enduring brand billboard, a remarkable project I had the honor of spearheading during my initial stint at PicsArt. I harnessed our mobile app's content arsenal, wielding backgrounds, stickers, and photography, to craft a dynamic design that vividly embodies the app's user-friendly essence.

In the modern era, International Women's Day holds immense significance for myriad reasons. I led a dynamic campaign alongside our team of creative virtuosos, curating in-app graphics and crafting compelling social media posts. Each element served a distinct purpose – rallying our women app users to harness our mobile platform and craft their own messages, destined to grace our brand profile in a chorus of empowerment and unity.