Jeep Wrangler 4xe Super bowl Script

Idea

The Jeep Wrangler 4xe Strives to push boundaries, expand horizons, and constantly pursue the next adventure that awakens senses without restrictions. That’s why for this Super Bowl spot I was inspired by the 2023 Golden Globe winner, Everything, Everywhere, All at Once. The only difference is that it’s our 4xe universe jumping and it’s using both the original and new electric engines to accommodate each universe.

How it works

We get the costar, Stephanie Hsu, who plays both Joy and Jobu Tupaki, with a group of friends to star in our spot and drive the Jeep Wrangler 4xe through many layers of the multiverse. We create a variety of visually captivating and exciting alternate universes to see what the 4xe would not only look like but how it would conquer the extreme terrain with either the gas or electric engine.

Example Script

  • (Engine sound) Start with a regular Jeep Wrangler on a normal-looking road.

  • (Engine sound) Cowboy/Western universe and using Wranglers instead of horses.

  • (Engine sound) Animated Jeep Wrangler in a cartoon scene.

  • (Engine sound) A metal-plated Wrangler with passengers dressed as knights fighting off a dragon.

  • Lightning universe and see the driver stop for gas. The lightning zaps the Wrangler into a 4xe and the pump turns into an electric one.

  • The driver shifts the 4xe which is a colored camouflage into electric mode (silent engine) while driving through a safari not disturbing all the wild animals.

  • (Engine silent) now in a zombie apocalypse and they’re able to navigate over all the rubble without alarming the zombies.

  • The driver switches back the engine (Engine sound) in a Rave/Glow in the dark universe with loud music and dancers.

  • Children’s drawing of 4xe and you hear her making engine noises (“vroom vroom”) and the mom tells her “inside voice!”.

  • Cut to the 4xe in regular engine mode as the driver notices all her friends passed out dressed in a variety of the universe’s outfits. She turns on the silent engine mode and smiles as she drives off into the distance leaving all the chaos behind her.

Art Card: (the ‘e’ words change one after the other)
Jeep 4xe

Jeep 4xeveryone

Jeep 4xeverywhere

Jeep 4xeverytime