Fake Love Installations
Future of Storytelling
Role: Art Director, Installation Producer
Client: Future of Storytelling
Agency: Fake Love
Campaign: STORY/TIME
THE IDEA
The Future of Storytelling is a two-day gathering of media, technology, and communication visionaries from around the world. It takes place on the picturesque grounds of Snug Harbor, Staten Island.
Taken aback by an amazing vintage greenhouse at the park, we were inspired to do something completely different, combining music, theatre, technology, art, and personal exploration. We have been toying with the idea of doing a live immersive interactive music video for a while now, so this felt like the perfect opportunity to play with a new art piece.
THE CREATIVE
In this unique experience, guests are invited to immerse themselves in different vignettes from classic sci-fi novels spread across the space- we chose The Time Machine, The Colour out of Space, and Brave New World. Each of these vignettes presents part of its story in an abstract sense and uses the atmosphere of the greenhouse intricately in its art direction. In a day-long durational performance, actors from the different stories begin to mix, blending the themes of time, science, society, and mankind.
In each scene, a time machine pocket watch stands out, glowing and interacting with the audience. From this personal interaction, part of a multi-layered track will be unlocked and mixed in with a bigger harmony, exclusive to each novel’s room. We invented this Time Pocket Watch device with parts from circuit boards, resin, watches, phones, and iBeacon science.
Exhibit: Growth | Umpqua Bank
Role: Art Direction / UX Planning
Client: Umpqua Bank
Agency: Fake Love
Campaign: STORY/TIME
THE IDEA
In collaboration with CAA, Umpqua Bank orchestrated a partnership with The Mill+ and Fake Love to create a uniquely emotional experiential installation to tour the Pacific Northwest. The strategy was to connect people with the brand in an unconventional and interactive fashion. This installation would be entitled Exhibit: Growth.
For the exhibit, we designed a geodesic domed theater, creating a space for a series of grand interactive projections powered by the Kinect V2.
THE CREATIVE
Visitors are invited inside to experience a variety of negative emotions culminating in a transformative journey, unique to every visitor. Each of these deeply evocative and emotional environments reacts distinctly to visitor’s body motions. This interaction naturally unveils a lone seedling, glowing in the void. As visitors gesture and move, the seed grows, extending branches and blossoming leaves until it's a vibrant, flourishing tree. Every tree is unique, eventually revealing it's part of a bountiful forest. This forest is the Umpqua Community. All the visitors received a unique digital image of their tree artfully composited with their silhouette to share.